About me...

Decisiv (USA)

Senior Product Designer

I work closely to PMs in several projects from the company's portfolio. Using my Design and UX skills, I help to design and push new features and improvements into the products under development.

Modalmais (Bank)

Product Design Lead & UX Strategist

Responsible for projects of the entire investment department (financial products and stock market), I work with a holistic execution of UX processes and activities - from discovery to prototyping and validation.

Bradesco (Bank)

Senior UX Designer

I worked in internal projects for the network of branches and internal departments carrying out various UX activities: from product discovery, with research and interviews of users, through analysis, diagnosis and reporting, till the design of mockups and prototypes. I also performed field validation through usability tests and kept constant contact with business areas to align strategic project objectives

I designed and facilitated co-creation and Design Thinking workshops and led a project to design a model for structuring UX teams in agile projects.

ZUP Innovation

Senior UX Designer

In projects at Santander (Bank), Vivo (Telecom) and Safra (Bank), I was in charge for the development of navigation flows, wireframes and user interfaces. As a UX Researcher, I was responsible for writing test scripts and running usability tests, building prototypes (low and high fidelity), in addition to the consulting job for design, usability and user experience.

BTG Pactual Digital Bank

Senior UX Designer

I developed a workflow process for the new design team adopting concepts of Lean UX and Agile. I also carried out analyzes and proposed improvements in the UI and navigation flows for the bank’s digital channels (website and apps).

Medicinia

Product Manager & Product Designer

I actively collaborated in strategic decisions for design and product reframing for the company’s restructuration process in focusing on the B2B health market. Constant alignment for software delivery, sprints planning and product roadmaps with the development and business teams.

With broad and diverse activities in the daily operation of the company, I begun to establish contact with customers and stakeholders to plan and execute new projects, gather software requirements and business goals

As Product Designer, I performed periodic quantitative and qualitative analyzes of the product using metrics tools, user observation and validation interviews, always seeking to identify and come up with improvements and enhancements for the products in development.

UX Lead

As UX team leader (4 people), I helped structure a new workflow and management for design execution and deliveries activities. In a collaborative and horizontal way, we have structured countless experiments to validate new features and continuously improvement of the products launched and under development.

User research, prototyping, usability tests, usability analysis and elaboration of several user journeys with continuous contact with Product and Technology teams were daily activities of the team.

Senior UX Designer

As UX Designer I was responsible for user research and hypothesis validation with low, medium and high fidelity interactive prototypes. I also applied ideation and prototyping methods for internal alignments in the elaboration, development and launch of new B2C and B2B features and products with POs, Marketing and IT teams.

Also responsible for the information architecture of the entire system, I developed navigation flows, wireframes, prototypes and user research for product discovery activities.